PPG与客户协作打造缤纷多彩的2019上海国际汽车展” 133658″

    PPG与客户协作打造缤纷多彩的2019上海国际汽车展
    PPG, customers collaborate on colors for Auto Shanghai 2019

    本着“One PPG”的理念，凭借互相协作的模式，PPG帮助六家客户以全新、醒目的缤纷色彩闪耀中国最重要的汽车展会。
    The company’s “One PPG” mindset and collaborative approach enabled it to help six customers develop brand new, eye-popping colors for cars showcased at China’s most important automobile show.
 
    这些车型在2019上海国际汽车工业展览会首次对公众亮相。其色彩是由我们的原始设备制造商（OEM）车漆造型团队和来自六家中国OEM的设计师携手打造的。PPG修补漆技术服务团队负责喷漆施工。
    The public got its first look at the cars at Auto Shanghai 2019. Their colors were designed through the collaborative efforts our automotive original equipment manufacturer (OEM) coatings styling team and designers from six China OEMs. PPG’s refinish technical service team handled the application.

    “我们创造共同的价值，”PPG汽车漆亚太（AP）区产品管理及市场开发总监David Cui说。“这些特殊的彩色漆作品不仅强化了PPG的市场影响力，同时还提升了客户的品牌价值。”
    “We created mutual value,” said David Cui, product management and market development director, PPG automotive coatings, Asia Pacific (AP). “Our customers increased their brand value with these special colors, while PPG strengthened our market influence.”

    长城汽车旗下的WEY VV5首发车型采用了PPG B1:B2紧凑型系统魅力橙车漆。
    Great Wall Motors’ WEY VV5 debut car is coated using PPG’s B1:B2 compact system in Allure Orange.

    高级色彩造型经理Cindy Li对新彩色漆创造过程进行了说明：“首先，客户通过图片和外部漆样与我们分享其想法。我们与客户一一讨论全球年度趋势展会上的色板，然后对原始色做出调整，以打造适合品牌定位的完美色彩。想法得到认可后，直接将色彩匹配到新车修补漆中。”
    Cindy Li, senior color styling manager, described the process by which the new colors were created: “First, our customers shared their ideas with us via images and exterior paint samples. After I reviewed some color panels from our annual global trend show with each customer, PPG made some adjustments to the original colors to create the perfect color for each brand identity. Once each idea was approved, it was matched in refinish paint for the new cars.”

    北汽集团首发ARCFOX-GT纯电动汽车（BEV），采用PPG Glacier Blue冰河蓝三层漆。
    BAIC’s ARCFOX-GT debut car, a battery electric vehicle (BEV), coated with PPG Tri-coating, Glacier Blue.

    在中国——全球最大的汽车市场——如何吸引买家堪称激烈竞争的战略要地，对于电动汽车而言尤为如此。四辆涂有全新PPG彩色漆的汽车为纯电动汽车（BEV），这类汽车利用可充电电池组存储的化学能作为动力。
    In China – the world’s largest car market – competition for buyer attention is intense, particularly among electric vehicles. Four of the cars coated with the new PPG colors are battery electric vehicles (BEVs), a type of electric vehicle that uses chemical energy stored in rechargeable battery packs. 

    下列公司与PPG合作打造了彩色车漆：
    The following companies worked with PPG on colors for the cars indicated:

    上汽 – 荣威Vision-i概念车（BEV）
    比亚迪  – E-SEED GT概念车（BEV）
    北汽  – ARCFOX-GT首发车型（BEV）
    小康SF MOTORS – SF-5系列首发车型（BEV）
    长城汽车 – WEY VV5首发车型（本月面市）。
    吉利 – PREFACE概念车
    SAIC – Roewe Vision-i concept car (BEV)
    BYD  – E-SEED GT concept car (BEV)
    BAIC  – ARCFOX-GT debut car (BEV)
    Sokon SF MOTORS – SERES SF-5 debut car (BEV),
    Great Wall Motors – WEY VV5 debut car (launching this month).
    Geely – PREFACE concept car

    “同时，我们也彰显了PPG的彩色漆研发能力，并且为中国新能源汽车行业做出了贡献，”Li说。“我们为能够帮助客户和保护环境而感到骄傲。”

    “At the same time we have highlighted PPG’s color-development capability, we’ve contributed to green-power energy vehicles in China,” said Li. “We are proud to be able to help both our customers and the environment.”

    来源:PPG

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